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Ye axes GAP partnership | The Australian


Business mogul Ye, the artist formerly known as Kanye West, has pulled the plug on the collaboration between his brand Yeezy and clothing company GAP, according to Sky News business reporter Ingrid Willinge.

“West’s lawyers sent a letter to GAP to notify them that Yeezy LLC is terminating the arrangement, due to a breach by GAP not releasing the apparel or opening retail stores as planned,” she said. 

“West says GAP didn’t let him set price points and thinks the executives didn’t treat him like a leader.”

Ms Willinge said the move came after months of social media posts by the singer and an interview where he indicated he wanted to “go it alone”. 

Since the news broke, stocks for both companies are down, with GAP’s falling approximately four per cent in US trade.

Business mogul Ye, the artist formerly known as Kanye West, has pulled the plug on the collaboration between his brand Yeezy and clothing company GAP, according to Sky News business reporter Ingrid Willinge.

“West’s lawyers sent a letter to GAP to notify them that Yeezy LLC is terminating the arrangement, due to a breach by GAP not releasing the apparel or opening retail stores as planned,” she said.

“West says GAP didn’t let him set price points and thinks the executives didn’t treat him like a leader.”

Ms Willinge said the move came after months of social media posts by the singer and an interview where he indicated he wanted to “go it alone”.

Since the news broke, stocks for both companies are down, with GAP’s falling approximately four per cent in US trade.

Business mogul Ye, the artist formerly known as Kanye West, has pulled the plug on the collaboration between his brand Yeezy and clothing company GAP, according to Sky News business reporter Ingrid Willinge. “West’s lawyers sent a letter to GAP to notify them that Yeezy LLC is terminating the arrangement, due to a breach by GAP not releasing the apparel or opening retail stores as planned,” she said. “West says GAP didn’t let him set price points and thinks the executives didn’t treat him like a leader.” Ms Willinge said the move came after months of social media posts by the singer and an interview where he indicated he wanted to “go it alone”. Since the news broke, stocks for both companies are down, with GAP’s falling approximately four per cent in US trade.

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